Portugal’s Pavilion at the Expo 2010 Shanghai was awarded the “Design Award” by the International Exhibition Bureau. This award assesses the facade and exterior decoration of the pavilion, the architectural design, the construction techniques used in the pavilion and their relationship to the theme of Expo 2010, “Better City, Better Life”.
Entirely covered with cork, a courtesy of CORTICEIRA AMORIM, the Pavilion of Portugal won an award in the category of pavilions covering less than 2,000 square meters. In addition, countries such as Finland (pavilions between 2,000 and 4,000 square meters) and the UK (pavilions covering more than 4,000 square meters) were also given awards.
From the moment Expo opened, it was possible to see the curiosity that cork aroused among World Expo visitors. The Shangai World Expo was also the crowdest World’s Fair ever – 73 million visitors. Cork played a prominent role and visitors were often seen smelling, scratching and cutting bits of this raw material for bringing home a souvenir.
The enormous interest aroused by cork reached its highest level on 9/09 (September) when 9 natural cork stoppers were distributed to the first 99 visitors to the Pavilion of Portugal. The visitors welcomed the gift with enthusiasm.
In addition to the fascination generated in visitors, there is now the recognition of the aesthetic value of the Pavilion, which was strongly enhanced by the use of cork.”http://www.amorim.com/en/whats-new/news/Portugal-Pavilion-at-the-Expo-Shanghai-wins-design-award/963/