CRADLE TO CRADLE PRODUCT
INNOVATION CHALLENGE FINALISTS
Launced in November 2012, the Product Innovation Challenge seeks to inspire innovators to recreate and reimagine the way products are designed, manufactured, and consumed. The goal of the contest is to identify and reward highly creative and innovative product concepts for healthy, sustainable, and affordable housing.
This year’s challenge was to create a building product that is safe, healthy, affordable, effective, and designed to be returned safely to nature or industry after use.
“We are delighted at the response to the challenge and the quality of the submissions,” said Bridgett Luther, president of the Institute. “These innovations embody shared values of practical sustainability and entrepreneurship.”
To win the Challenge, products must emulate the criteria of the Cradle to Cradle Certified Product Standard: material health, material reutilization, renewable energy & carbon management, water stewardship, and social fairness. Winning products must also be accessible for the affordable housing market, where health impacts from conventional building materials are rising at an alarming rate. Taylor Royle of Make it Right explains the significance of the Innovation Challenge for the future of affordable, green homes, “At Make It Right, we are trying to revolutionize the affordable home industry. We believe that well designed, sustainable, Cradle to Cradle-inspired homes can be built for the same price as conventional homes. If this is true, we have no excuse to build any other way. We are constantly looking for new products that would make our homes more sustainable, more affordable or, ideally, both.”
Ecor :: uses low/no-value materials and turns them into extremely HIGH VALUE products
ECOR® is the sustainable alternative to traditional wood, particleboard, fiberboard, aluminum, plastic and composites.
ECOR Advanced Environmental Composites present an expanded family of innovative Nature-Engineered™ products that are strong, lightweight, flexible, and environmentally friendly.
ECOR’s sustainable building panels are lightweight, low volume, and easily assembled. ECOR panels use a sustainable material technology made from a ubiquitous raw material found worldwide: waste cellulose fiber. The manufacturing process includes a closed loop water system with 99.5% reutilization cycle.